Continuing Education and Workforce Development Marketing Strategies
Get $10 off for a limited time! Enter code CEWD25 at checkout!
A Strategic Opportunity For CEWD
For colleges and universities facing enrollment and reputational challenges, Continuing Education & Workforce Development (CEWD) is not just an add-on—it’s a strategic growth, branding, and PR engine!
For CEWD, this is not just a moment of disruption—it’s a strategic inflection point and mandate. CEWD programs can step forward as the face of modern, career-driven education and position themselves as the solution to declining enrollment and declining trust in the traditional college model. They can evolve into the most responsive, innovative, and in-demand divisions and solutions within higher education, addressing individual adult learner goals, business owner challenges, and broader regional economic needs. But, to do so, CEWD must be open to new ideas.
The future of CEWD lies in bold leadership, organizational change, creative strategy, and smart marketing to maximize brand awareness, enrollment, and business owner workforce development partnerships—and seize the revenue being left on the table.
This book is for every college and university president (public, private, community, state) who wants to get more revenue out of CEWD; for every CEWD program leader who wants to boost their enrollment and increase WD training opportunities by making marketing a true, growth driver; for every CEWD marketer who is looking for new ways to get more out of their job.
Read this book before your boss does--and asks you the dreaded question: WHY AREN'T WE DOING THIS?!
For all the content, ideas, and strategies this book contains, it's a BARGAIN at $39.99! Buy it today and start improving your CEWD program!
Connect with me to learn more or partner: robert@rfoneyfcmo.com orwww.rfoneyfcmo.com.
What You’ll Get ✅ A 56-page professionally written eBook packed with actionable strategies ✅ A modern marketing framework tailored specifically to CE and workforce development programs ✅ Visuals that bring your strategy to life: Enrollment Funnel, Brand Model ✅ Bonus tools to implement what you learn: • CEWD Messaging Framework Worksheet • 30-Day Enrollment Campaign Planner • Persona Builder Template • Internal Marketing Audit Checklist ✅ Guidance on building stronger relationships with employers, growing adult learner enrollment, and developing/executing marketing strategy that delivers measurable returns ✅ Practical examples, professional insights, and tools designed for HE presidents, CEWD leaders, and higher ed marketers.